My name is Kimberly Wyms I was born and raised in St. Louis city, and i'm an up and coming makeup artist and beauty blogger
When did you first get into makeup?
I vividly remember sitting under the dining room table when I was three years old playing in my mother's makeup bag in the middle of the night. Lol. I'd say that's when I first got into makeup. I also tried in high school, but my passion for it began in 2012.
What is The Mark of Beauty? What made you start this?
The Mark of Beauty includes so many things, and everyday I think of how it can expand. Right now i'd describe it as a freelance makeup artistry business, and beauty blog. I was inspired to start my brand after a serious YouTube binge during winter break. I watched so many tutorials and videos of women simply raving about their favorite hair products and beauty products, and I was like hey I can do this too! It wasn't until six months after that when I decided to explore makeup artistry. All which I learned from YouTube.
Did you have any fears about becoming a makeup artist?
Yes! My biggest fear was someone hating their makeup. I had only done my own makeup, so when I finally got the courage to work on other people, I was a nervous wreck. I was also afraid that my makeup artistry wouldn't be as good as other's. I thought, man, so and so has been doing this longer, or they use better products, they must be better than me. I still feel that way from time to time.
What is one mistake you see women of color make when it comes to self-application of makeup?
I think the biggest mistake I see women of color make in regards to self application of makeup would be foundation choice and skincare. Women of color typically have some form of discoloration. Around the mouth, under the eyes, along the jaw line are all common areas, and they are usually darker than the rest of the face. I see a lot of women matching their foundation to those darker areas and not the rest of their body. I always tell clients, you want your foundation to math your chest and arms. I also noticed that women of color stray from skincare. I know that "black don't crack", but skin changes and should be taken care of. A simple moisturizer with SPF 15 or 30 will do the trick. Anti aging creams too! Prevention is better than reaction.
What do you hope your clientele gain from The Mark of Beauty?
I hope that my clients gain a new sense of self. Most clients don't wear makeup, so it's always a surprise for them to see a more enhance version of them. I want my clients to be comfortable with that. I also want them to have a quality customer service experience.
Have you ever doubted yourself? How do you encourage yourself?
I doubt myself often, but I encourage myself by remembering that my success and my plans for life will happen when they are supposed to. I remember not to rush, yet stay focused and determined. It is not easy, and I remind myself of these things often, but it works for me.
Who or what inspires you?
My daughter inspires me. Every day I see her hunger for life and adventure. At this point in her life, she has absolutely no idea of what pain or stress is. I love that about her. I try to replicate that in my life daily. She inspires me to constantly desire more. More knowledge, more success, more happiness
When did you go natural? What made you go natural?
I went natural the summer of 2012. I had a long term relationship with relaxers and sew ins, and I was tired of having to budget for hair. One day my friend wet my hair, and cut every single straight piece off with scissors. I haven't turned back since.
How does your hair affect your career? Lifestyle?
So far my hair hasn't really impacted my lifestyle or career choice. I keep it fairly short and that seems to be appropriate in a variety of work environments.
What advice do you have for those wanting to break into the beauty industry?
For those looking to get into the beauty industry i'd say study those who have come before you. I'm always studying other makeup artists and their technique. I got classes and seminars. I'd also tell them to be well versed. The beauty industry is so big, to be skilled in multiple areas can only benefit you. That's really all the advice I have, i'm still looking for advice for myself! lol.
Where do you see The Mark of Beauty in the next five years?
In five years, I see The Mark of Beauty as a fully functional beauty brand. I want to have a thriving YouTube channel, website/blog, and freelance makeup artistry. I also want my brand to spark more dialogue when it comes to black women/women of color as beauty consumers. I'd like young black women/ women of color to see my brand and know that this industry does cater to them despite what is displayed in the media. Community involvement is important to me too, so some type of volunteering on behalf of women and children sounds great as well.
Are you on social media?
YouTube channel and blog are in the works!